The Power of Experiments: Decision Making in a Data-Driven World (Hardcover)

The Power of Experiments: Decision Making in a Data-Driven World Cover Image
$29.95
In Stock—Click for Locations
Politics and Prose at 70 District Square SW
1 on hand, as of Aug 2 9:33pm
Politics and Prose at Union Market
1 on hand, as of Aug 2 10:33pm

Description


How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a data-driven world.

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money--eBay, for example, discovered how to cut $50 million from its yearly advertising budget--or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good--different ways that govenments are using experiments to influence or "nudge" behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of "the experimental revolution."

About the Author


Michael Luca is Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business School. His writing has appeared in publications including the Atlantic, Wall Street Journal, Harvard Business Review, and Slate. Max H. Bazerman is Jesse Isidor Straus Professor of Business Administration at Harvard Business School. He is the author of The Power of Noticing and the coauthor of Blind Spots, Negotiation Genius, and other books.


Product Details
ISBN: 9780262043878
ISBN-10: 0262043874
Publisher: MIT Press
Publication Date: March 3rd, 2020
Pages: 232
Language: English

Membership Benefits

Membership 
 

 Gift cards can be used online or in-store.

Gift Card