The Creative Nudge: Simple Steps to Help You Think Differently (Paperback)

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Description


Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use "nudge theory" to unleash your innate originality. A new behavioral science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behavior changes, retrain your brain and live a more creative and rewarding life.

About the Author


Advertising creative director Mick Mahoney has won many accolades including the Cannes Grand Prix.

Mick's strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.


Product Details
ISBN: 9781786279002
ISBN-10: 1786279002
Publisher: Laurence King Publishing
Publication Date: July 13th, 2021
Pages: 128
Language: English

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